Diploma in Digital Marketing
Category : Digital Marketing Training
What is Digital marketing?
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as computers, mobile phones and other digital media and platforms to promote products and services.
Digital Marketing is the umbrella that covers any digital technology services whereby the “Brand Image” & “Brand Recognition” of a product / service is created on Internet.
What are examples of digital marketing?
Here are the main types of digital marketing you should consider for your business.
- Content Marketing. …
- Search Engine Optimization (SEO) …
- Search Engine Marketing (SEM) …
- Social Media Marketing (SMM) …
- Pay-Per-Click Advertising (PPC) …
- Social Media Optimization(SMO)…
- Affiliate Marketing. …
- Email Marketing. …
- Instant Messaging Marketing.
- Understanding Digital Marketing :-
What is digital marketing?
How digital marketing is different from traditional
marketing
Why digital marketing must be combined with traditional
marketing
How Digital Marketing is affecting business - Website planning and architecture :-
Understanding nature of business for website
Understanding customer requirements and your
suggestions
Choosing right domain name
Understanding target audience
Getting the website ready which is mobile friendly
How to get developed User-friendly and SEO friendly
website
Why UX/UL of website is crucial for better marketing ? - Search Engine Optimization (SEO) and Search Engine Marketing (SAM) :-
What is Search Engine Optimization?
How search Engine works
Why we need SEO
Keyword research and competitors analyses
Using different tools for finding best keywords
Using Google’s Keyword Planner for finding best keywords
Finding target audience
Applying the collected the keywords in the website
On-page SEO :-
Title optimization
H1, H2 etc. optimization
Image optimization
Content optimization
URL optimization
Internet structure and Sitemap
Google sitemap
Google Webmaster
Off-Page SEO :-
Understanding concept of Back links
How to get effective back links
Social Bookmarking
Content submission
Forum submission
Press-release
Local SEO :-
How to optimize your website for local search
Why local search you should never overlook
What is Google Local Listing?
How to optimize Google’s local listing
Web audits and analysis
How to use tools to find internal links
How to use tools to find competitors backlines
How to analyse your own website using tools
How to check page speed and optimize it. - Social Media Marketing (SMM) :-
Understanding Importance of Social Media
What is Social Media Marketing and why its important for
online presence and branding
Detailed coverage on Facebook
Detailed coverage on Twitter
Detailed coverage on Google Plus
Detailed coverage of LinkedIn. - E-mail Marketing :-
Why email marketing for business
Understanding Do’s and do not’s of E-mail marketing
Creating attractive email content
How to avoid web spamming
How to track you email conversion send visitors through
emails. - Lead generation and conversion :-
Understanding Lead generation process
Why leads are essential for target customers
How to collect genuine leads
How to use your lead for best results
Understanding newsletter for lead generation - Digital Display Marketing :-
What is banner advertising?
How to advertise your banner on YouTube
How to advertise your banner on Facebook
How to advertise your banner through Ad word
Identifying website where we can advertise our banners
Text Links vs. Graphic links - E-commerce website marketing :-
Understanding concept of how e-commerce websites works
How UI/UX is crucial for e-commerce websites
How to Apply Organic SEO strategy for e-commerce website
promotion
Using Facebook for online promotion of e-commerce
website
Doing on-page and off-page SEO for e-commerce websites - Ad-word (PPC) campaign :-
What is PPC?
How it’s different from Organic SEO
How to create Ad-word account and manage
How to create successful campaign
How to create better ads
Understanding bidding in Ad-word
Understanding conversion in PPC - Mobile Web Marketing :-
Understanding Mobile Marketing
Why mobile marketing you should not overlook
How mobile advertise is different from desktop version
How to create effective banners for mobile marketing
What is mobile Apps and how to optimize it on Google
Play? - Blog and earning through Adsense :-
How to create free blogs
How to write effective blogs
How to optimize blogs
Engaging your visitors in your blog
How to apply for AdSense
How to earn extra money through AdSense - Affiliate Marketing :-
Understanding Affiliate Marketing
How to find best paying affiliates sites
Detailed coverage in CJ (commission junction)
How to optimize your blog and website for affiliate
marketing - Web Analytics and visitors tracking :-
What is Google Analytics?
How to create analytics accounts
How to integrate code on your website
How to track your visitors
How to optimize your blog/websites as per users visits
Changing your business strategy as per your visitors
behaviour - Content Marketing :-
Why quality content is essential for website
How to write unique content
How to engage your visitors with useful content
How to submit your content in web for link generation
How to earn as freelance content writer - You Tube Advertising :-
How to post your video on YouTube
How to optimize video for better search presence
How to advertise on YouTube
How to earn money on YouTube - Using WordPress for SEO and Digital Marketing :-
What is WordPress
Why WordPress is best for blogging software
How to install WordPress
How to change theme
How to add content
How to SEO optimize WordPress website - Online Reviews and brand reputation :-
What are online reviews?
How this affects your business
How to get reviews from your customers
How to give polite reply for bad reviews - Digital Marketing and Artificial Intelligence :-
What is AI (Artificial Intelligence)?
How AI works?
Use of AI in Digital Marketing.
Course fees : Rs. 30,000/-
Course Duration: 3 Months
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