Diploma in Digital Marketing

(Online Tuition Available)

  • Best Digital marketing Training in Kolkata

(Online Tuition Available)

****100% Job Assistance.****

What is Digital marketing?

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as computersmobile phones and other digital media and platforms to promote products and services.

Digital Marketing is the umbrella that covers any digital technology services whereby the “Brand Image” & “Brand Recognition” of a product / service is created on Internet.

What are examples of digital marketing?

Here are the main types of digital marketing you should consider for your business.
  • Content Marketing. …
  • Search Engine Optimization (SEO) …
  • Search Engine Marketing (SEM) …
  • Social Media Marketing (SMM) …
  • Pay-Per-Click Advertising (PPC) …
  • Social Media Optimization(SMO)…
  • Affiliate Marketing. …
  • Email Marketing. …
  • Instant Messaging Marketing.
  1. Understanding Digital Marketing :-
    What is digital marketing?
    How digital marketing is different from traditional
    marketing
    Why digital marketing must be combined with traditional
    marketing
    How Digital Marketing is affecting business
  2. Website planning and architecture :-
    Understanding nature of business for website
    Understanding customer requirements and your
    suggestions
    Choosing right domain name
    Understanding target audience
    Getting the website ready which is mobile friendly
    How to get developed User-friendly and SEO friendly
    website
    Why UX/UL of website is crucial for better marketing ?
  3. Search Engine Optimization (SEO) and Search Engine Marketing (SAM) :-
    What is Search Engine Optimization?
    How search Engine works
    Why we need SEO
    Keyword research and competitors analyses
    Using different tools for finding best keywords
    Using Google’s Keyword Planner for finding best keywords
    Finding target audience
    Applying the collected the keywords in the website
    On-page SEO :-
    Title optimization
    H1, H2 etc. optimization
    Image optimization
    Content optimization
    URL optimization
    Internet structure and Sitemap
    Google sitemap
    Google Webmaster
    Off-Page SEO :-
    Understanding concept of Back links
    How to get effective back links
    Social Bookmarking
    Content submission
    Forum submission
    Press-release
    Local SEO :-
    How to optimize your website for local search
    Why local search you should never overlook
    What is Google Local Listing?
    How to optimize Google’s local listing
    Web audits and analysis
    How to use tools to find internal links
    How to use tools to find competitors backlines
    How to analyse your own website using tools
    How to check page speed and optimize it.
  4. Social Media Marketing (SMM) :-
    Understanding Importance of Social Media
    What is Social Media Marketing and why its important for
    online presence and branding
    Detailed coverage on Facebook
    Detailed coverage on Twitter
    Detailed coverage on Google Plus
    Detailed coverage of LinkedIn.
  5. E-mail Marketing :-
    Why email marketing for business
    Understanding Do’s and do not’s of E-mail marketing
    Creating attractive email content
    How to avoid web spamming
    How to track you email conversion send visitors through
    emails.
  6. Lead generation and conversion :-
    Understanding Lead generation process
    Why leads are essential for target customers
    How to collect genuine leads
    How to use your lead for best results
    Understanding newsletter for lead generation
  7. Digital Display Marketing :-
    What is banner advertising?
    How to advertise your banner on YouTube
    How to advertise your banner on Facebook
    How to advertise your banner through Ad word
    Identifying website where we can advertise our banners
    Text Links vs. Graphic links
  8. E-commerce website marketing :-
    Understanding concept of how e-commerce websites works
    How UI/UX is crucial for e-commerce websites
    How to Apply Organic SEO strategy for e-commerce website
    promotion
    Using Facebook for online promotion of e-commerce
    website
    Doing on-page and off-page SEO for e-commerce websites
  9. Ad-word (PPC) campaign :-
    What is PPC?
    How it’s different from Organic SEO
    How to create Ad-word account and manage
    How to create successful campaign
    How to create better ads
    Understanding bidding in Ad-word
    Understanding conversion in PPC
  10. Mobile Web Marketing :-
    Understanding Mobile Marketing
    Why mobile marketing you should not overlook
    How mobile advertise is different from desktop version
    How to create effective banners for mobile marketing
    What is mobile Apps and how to optimize it on Google
    Play?
  11. Blog and earning through Adsense :-
    How to create free blogs
    How to write effective blogs
    How to optimize blogs
    Engaging your visitors in your blog
    How to apply for AdSense
    How to earn extra money through AdSense
  12. Affiliate Marketing :-
    Understanding Affiliate Marketing
    How to find best paying affiliates sites
    Detailed coverage in CJ (commission junction)
    How to optimize your blog and website for affiliate
    marketing
  13. Web Analytics and visitors tracking :-
    What is Google Analytics?
    How to create analytics accounts
    How to integrate code on your website
    How to track your visitors
    How to optimize your blog/websites as per users visits
    Changing your business strategy as per your visitors
    behaviour
  14. Content Marketing :-
    Why quality content is essential for website
    How to write unique content
    How to engage your visitors with useful content
    How to submit your content in web for link generation
    How to earn as freelance content writer
  15. You Tube Advertising :-
    How to post your video on YouTube
    How to optimize video for better search presence
    How to advertise on YouTube
    How to earn money on YouTube
  16. Using WordPress for SEO and Digital Marketing :-
    What is WordPress
    Why WordPress is best for blogging software
    How to install WordPress
    How to change theme
    How to add content
    How to SEO optimize WordPress website
  17. Online Reviews and brand reputation :-
    What are online reviews?
    How this affects your business
    How to get reviews from your customers
    How to give polite reply for bad reviews
  18. Digital Marketing and Artificial Intelligence :-
    What is AI (Artificial Intelligence)?
    How AI works?
    Use of AI in Digital Marketing.



Course fees : Rs. 30,000/-

Course Duration: 3 Months


(Online Tuition Available)

****100% Job Assistance.****



NICS  COMPUTER
E-mail: raja@nicscomputer.com
D/70 Baghajatin Station Road, P.O- Jadavpur
Near: Pranta pally Girls High School
Bus Stop & Rail Station : Baghajatin
Kolkata-700032
9830760989 / 9062813257

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