Diploma in Digital Marketing

What are examples of digital marketing?

1. Understanding Digital Marketing :-
   What is digital marketing?
   How digital marketing is different from traditional
   marketing
   Why digital marketing must be combined with traditional
   marketing
   How Digital Marketing is affecting business
2. Website planning and architecture :-
   Understanding nature of business for website
   Understanding customer requirements and your
   suggestions
   Choosing right domain name
   Understanding target audience
   Getting the website ready which is mobile friendly
   How to get developed User-friendly and SEO friendly
   website
   Why UX/UL of website is crucial for better marketing ?
3. Search Engine Optimization (SEO) and Search Engine Marketing (SAM) :-
   What is Search Engine Optimization?
   How search Engine works
   Why we need SEO
   Keyword research and competitors analyses
   Using different tools for finding best keywords
   Using Google’s Keyword Planner for finding best keywords
   Finding target audience
   Applying the collected the keywords in the website
   On-page SEO :-
   Title optimization
   H1, H2 etc. optimization
   Image optimization
   Content optimization
   URL optimization
   Internet structure and Sitemap
   Google sitemap
   Google Webmaster
   Off-Page SEO :-
   Understanding concept of Back links
   How to get effective back links
   Social Bookmarking
   Content submission
   Forum submission
   Press-release
   Local SEO :-
   How to optimize your website for local search
   Why local search you should never overlook
   What is Google Local Listing?
   How to optimize Google’s local listing
   Web audits and analysis
   How to use tools to find internal links
   How to use tools to find competitors backlines
   How to analyse your own website using tools
   How to check page speed and optimize it.
4. Social Media Marketing (SMM) :-
   Understanding Importance of Social Media
   What is Social Media Marketing and why its important for
   online presence and branding
   Detailed coverage on Facebook
   Detailed coverage on Twitter
   Detailed coverage on Google Plus
   Detailed coverage of LinkedIn.
5. E-mail Marketing :-
   Why email marketing for business
   Understanding Do’s and do not’s of E-mail marketing
   Creating attractive email content
   How to avoid web spamming
   How to track you email conversion send visitors through
   emails.
6. Lead generation and conversion :-
   Understanding Lead generation process
   Why leads are essential for target customers
   How to collect genuine leads
   How to use your lead for best results
   Understanding newsletter for lead generation
7. Digital Display Marketing :-
   What is banner advertising?
   How to advertise your banner on YouTube
   How to advertise your banner on Facebook
   How to advertise your banner through Ad word
   Identifying website where we can advertise our banners
   Text Links vs. Graphic links
8. E-commerce website marketing :-
   Understanding concept of how e-commerce websites works
   How UI/UX is crucial for e-commerce websites
   How to Apply Organic SEO strategy for e-commerce website
   promotion
   Using Facebook for online promotion of e-commerce
   website
   Doing on-page and off-page SEO for e-commerce websites
9. Ad-word (PPC) campaign :-
   What is PPC?
   How it’s different from Organic SEO
   How to create Ad-word account and manage
   How to create successful campaign
   How to create better ads
   Understanding bidding in Ad-word
   Understanding conversion in PPC
10. Mobile Web Marketing :-
    Understanding Mobile Marketing
    Why mobile marketing you should not overlook
    How mobile advertise is different from desktop version
    How to create effective banners for mobile marketing
    What is mobile Apps and how to optimize it on Google
    Play?
11. Blog and earning through Adsense :-
    How to create free blogs
    How to write effective blogs
    How to optimize blogs
    Engaging your visitors in your blog
    How to apply for AdSense
    How to earn extra money through AdSense
12. Affiliate Marketing :-
    Understanding Affiliate Marketing
    How to find best paying affiliates sites
    Detailed coverage in CJ (commission junction)
    How to optimize your blog and website for affiliate
    marketing
13. Web Analytics and visitors tracking :-
    What is Google Analytics?
    How to create analytics accounts
    How to integrate code on your website
    How to track your visitors
    How to optimize your blog/websites as per users visits
    Changing your business strategy as per your visitors
    behaviour
14. Content Marketing :-
    Why quality content is essential for website
    How to write unique content
    How to engage your visitors with useful content
    How to submit your content in web for link generation
    How to earn as freelance content writer
15. You Tube Advertising :-
    How to post your video on YouTube
    How to optimize video for better search presence
    How to advertise on YouTube
    How to earn money on YouTube
16. Using WordPress for SEO and Digital Marketing :-
    What is WordPress
    Why WordPress is best for blogging software
    How to install WordPress
    How to change theme
    How to add content
    How to SEO optimize WordPress website
17. Online Reviews and brand reputation :-
    What are online reviews?
    How this affects your business
    How to get reviews from your customers
    How to give polite reply for bad reviews
18. Digital Marketing and Artificial Intelligence :-
    What is AI (Artificial Intelligence)?
    How AI works?
    Use of AI in Digital Marketing.

    ---

    ---