Best Web Design & Digital Marketing Institute in Kolkata
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as computers, mobile phones and other digital media and platforms to promote products and services.
Digital Marketing is the umbrella that covers any digital technology services whereby the “Brand Image” & “Brand Recognition” of a product / service is created on Internet.
What are examples of digital marketing?
Content Marketing. …
Search Engine Optimization (SEO) …
Search Engine Marketing (SEM) …
Social Media Marketing (SMM) …
Pay-Per-Click Advertising (PPC) …
Social Media Optimization(SMO)…
Affiliate Marketing. …
Email Marketing. …
Instant Messaging Marketing.
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1. Digital Marketing Course Details –
What is digital marketing?
How digital marketing is different from traditional marketing
Why digital marketing must be combined with traditional marketing
How Digital Marketing is affecting business
2. Website planning and architecture :-
Understanding nature of business for website
Understanding customer requirements and your suggestions
Choosing right domain name
Understanding target audience
Getting the website ready which is mobile friendly
How to get developed User-friendly and SEO friendly website
Why UX/UL of website is crucial for better marketing ?