Diploma In Digital Marketing

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Diploma In Digital Marketing

Best Web Design & Digital Marketing Institute In Kolkata

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as computers, mobile phones and other digital media and platforms to promote products and services.

Digital Marketing is the umbrella that covers any digital technology services whereby the “Brand Image” & “Brand Recognition” of a product / service is created on Internet.

What are examples of digital marketing?

Content Marketing. …
Search Engine Optimization (SEO) …
Search Engine Marketing (SEM) …
Social Media Marketing (SMM) …
Pay-Per-Click Advertising (PPC) …
Social Media Optimization(SMO)…
Affiliate Marketing. …
Email Marketing. …
Instant Messaging Marketing.

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Our Successful Students

1/ 4

Samyabrata Chatterjee

2 / 4

Archisna Roy

3 / 4

Sinchan Debnath

4 / 4

Prisha Ganguly

Certificate Course in Digital Marketing:-

→ What Is Digital Marketing?
→ How Digital Marketing Is Different From Traditional Marketing
→ Why Digital Marketing Must Be Combined With Traditional Marketing
→ How Digital Marketing Is Affecting Business

What is Search Engine Optimization?
How search Engine works
Why we need SEO
Keyword research and competitors analyses
Using different tools for finding best keywords
Using Google’s Keyword Planner for finding best keywords
Finding target audience Applying the collected the keywords in the website
Applying the collected the keywords in the website

A. On-page SEO :-

Title optimization
H1, H2 etc. optimization
Image optimization
Content optimization
URL optimization
Internet structure and Sitemap
Google sitemap
Google Webmaster

B. Off-Page SEO :-

Understanding concept of Back links
How to get effective back links
Social Bookmarking
Content submission
Forum submission
Press-release

C. Local SEO :-

How to optimize your website for local search
Why local search you should never overlook
What is Google Local Listing?
How to optimize Google’s local listing
Web audits and analysis
How to use tools to find internal links
How to use tools to find competitors backlines
How to analyse your own website using tools
How to check page speed and optimize it.

Understanding Importance of Social Media
What is Social Media Marketing and why its important for online presence and branding
Detailed coverage on Facebook
Detailed coverage on Instagram
Detailed coverage on Twitter
Detailed coverage on Google Plus
Detailed coverage of LinkedIn.

Understanding Lead generation process
Why leads are essential for target customers
How to collect genuine leads
How to use your lead for best results
Understanding newsletter for lead generation

What is banner advertising?
How to advertise your banner on YouTube
How to advertise your banner on Instagram
How to advertise your banner through Ad word
Identifying website where we can advertise our banners
Text Links vs. Graphic links

Understanding Mobile Marketing
Why mobile marketing you should not overlook
How mobile advertise is different from desktop version
How to create effective banners for mobile marketing
What is mobile Apps and how to optimize it on Google Play?

Understanding Affiliate Marketing
How to find best paying affiliates sites
Detailed coverage in CJ (commission junction)
How to optimize your blog and website for affiliate marketing

How to post your video on YouTube
How to optimize video for better search presence
How to advertise on YouTube
How to earn money on YouTube

What are online reviews?
How this affects your business
How to get reviews from your customers
How to give polite reply for bad reviews

Eligibility:	H.S/Graduation	COURSE FEE Rs. 10,000/-
Course Duration:	2 Months
Mode Of Training:	Online or Offline